Calvert Creative

Social media is how collaborative communication happens online. But even if you have an idea of what some of the tools are, you may wonder how on earth you will pick a starting point.
Set Goals
You can focus your social media time toward your business goals. If you want to keep up with industry standards, check [...]

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Lots of people ask for tips on building a follower base in Twitter. If you are wondering about this, you should also ask youself another question: what’s your goal? My colleague Lisa Creech Bledsoe and I are both avid Twitterers. However, we Tweet for entirely different purposes, and our communities of followers are radically [...]

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On Thursday, March 6, 2008 Calvert Creative, a Calvert Holdings, Inc. company, hosted the Triangle TweetUp at its corporate headquarters in Cary, NC. Over 30 people who are actively engaged in online community attended the phatic event. The common interest uniting the group was the use of Twitter.
Event coordinator Wayne Sutton explained that “Twitter is [...]

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I was just a part of an interactive live video demo that Robert Scoble did with the developers of Asterpix: they have just created video hotspotting software that will employ the user-generated metadata (that’s all the tags and other descriptions that you type in about your video content) to show video watchers and users [...]

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