Calvert Creative

I was just a part of an interactive live video demo that Robert Scoble did with the developers of Asterpix: they have just created video hotspotting software that will employ the user-generated metadata (that’s all the tags and other descriptions that you type in about your video content) to show video watchers and users additional information (like links, etc) on rollover of the hotspot. It would be great for in-video advertising — imagine the possibilities for Fashion Week in Paris! — but I also see huge ramifications for education as well. Say you are giving a seminar on US geography, and are showing a video clip from (ahh, just pulling a random state name out of the hat!) North Carolina — anyone rolling their cursor over specific things appearing in the video could be referred to further resources, historic landmark videos and sites, oral history files, etc. Sound awesome? Get ready, it’s already here.