Calvert Creative

Helping businesses communicate at the speed of innovation

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Entries from May 2008

Social Media in Plain English

May 29th, 2008 · 3 Comments

The folks over at Common Craft are pretty talented. They take complex ideas and make them fun and understandable. My favorite scene from this one is “Soon, a few things became clear.” If your business has been trying to figure out that whole social media thing, this video will help!

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Tags: Social Media · Video

Cool Isn’t Enough: Beating the fail factor

May 20th, 2008 · No Comments

There’s no question about it: cutting-edge technology can be really cool. Many businesses love the image of themselves as innovators (hey, see our tagline!). We’re masters of our iPhones, divas in our online networks, media mavens and business rockstars. We secretly Wiki terms like crowdsourcing, microblogs and augmented reality so that we can talk confidently [...]

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Tags: Social Media · What's Ahead

A Cup of Coffee and a Ruler

May 1st, 2008 · 3 Comments

I attended a lecture not too ago entitled “Getting a Seat at the Table - Design Strategy in the Corporate World.” The title alone provoked my attendance; I am a designer, but I don’t work in a traditional design firm or agency. My office is part of a business development company, and researchers, scientists, developers [...]

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Tags: Design · Design Strategy