Calvert Creative

Helping businesses communicate at the speed of innovation

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Entries from June 2008

This Thing Called Brand

June 9th, 2008 · No Comments

From the time we wake up in the morning (Philips clock radio, Irish Spring soap, Gillette razor, Kellog’s Frosted Flakes), and throughout the day (Honda Accord, Apple computer, HP printer, BIC pen, AquaFina water, Motorola cell phone), even into the night (Sony TV, Tide laundry detergent, Tempurpedic mattress) we are bombarded with brand names. We [...]

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Tags: Brand · Design